In the Studio Saponaro branding project, I developed a visual identity for an accounting firm in Bari, Puglia, Italy. The logo features a pictogram inspired by the classic symbol of accountants, known as the "shu," which is an epitrochoid— a geometric figure representing the continuity and collaboration among various professions, including doctors and auditors. This design reflects the firm’s values of reliability and expertise while incorporating a Levantine perspective. The result is a distinctive brand identity that enhances Studio Saponaro's presence and fosters trust with clients.